Students have to apply for this course by sending a CV and an one-page motivation letter to Link. Additionally please enroll via myStudies. Places will be assigned on the basis of your motivation letter.
Lehrveranstaltungen
Nummer
Titel
Umfang
Dozierende
363-1051-00 G
Cases in Technology Marketing
Bewilligung der Dozierenden für alle Studierenden notwendig.
irregular lecture. 03.12.18, whole day, Bühler Group, Uzwil
The aim of this module is to introduce students to some key concepts in technology marketing and to familiarize them subsequently with the challenges that (marketing) managers face in technology intensive markets by using real life cases. Students will have to "solve" current and past managerial problems and will be enabled to compare their solutions with what has actually been done.
Lernziel
This module should enable students to deal with the uncertainty related to challenges in technology marketing by introducing them to some key concepts and letting them apply those concepts to real life cases. The competences acquired in this module are meant to go beyond the mere understanding of the study material by improving students' problem solving capabilities, analytical skills and capacity for team work. Furthermore, students will be exposed to decision-making styles and procedures in companies.
Inhalt
Students have to work on three to four real Bühler cases and present the solutions in class. Solutions/ presentations will be part of the grades.
Voraussetzungen / Besonderes
Students have to apply for this course by sending a CV and a one-page motivation letter until 1.9.2018 to Link.
Leistungskontrolle
Information zur Leistungskontrolle (gültig bis die Lerneinheit neu gelesen wird)
Repetition nur nach erneuter Belegung der Lerneinheit möglich.
Lernmaterialien
Keine öffentlichen Lernmaterialien verfügbar.
Es werden nur die öffentlichen Lernmaterialien aufgeführt.
Gruppen
Keine Informationen zu Gruppen vorhanden.
Einschränkungen
Allgemein
Bewilligung der Dozierenden für alle Studierenden notwendig
Plätze
Plätze beschränkt. Spezielles Auswahlverfahren.
Vorrang
Die Belegung der Lerneinheit ist nur durch die primäre Zielgruppe möglich
Primäre Zielgruppe
Management, Technologie und Ökonomie MSc (363000)
MAS ETH in Management, Technology, and Economics (365000)
Management, Technologie und Ökonomie (Mobilität) (374000)